Before diving into a lengthy explanation of what a podcast
is, let’s look at the word “podcast” itself. First mentioned by Ben Hammersley
in a 2004 Guardian
newspaper article in which he rattled off possible names for
this booming new medium, the “pod” of podcast is borrowed from Apple’s “iPod”
digital media player; and the “cast” portion of podcast is taken from
Radio’s “broadcast” term. As a matter of clarity, just because it’s named after
Apple’s iPod, does not necessarily mean that you have to own or use an iPod —
or any portable digital media player for that matter — to enjoy a podcast.
iPod+Broadcast=Podcast
Okay, with that out of the
way, back to the original question: “What’s a podcast?”
A “podcast” is sort of
difficult to explain because there really isn’t anything else like it — but
rather, many things that are kind of like it.
A good starting point, is to
think of a podcast as “Internet Radio On-Demand.”
It’s similar in that you can usually listen to it on your computer — but it’s
more than that. [However, and not to confuse the issue, podcasting isn’t
confined to just audio but can be video as well].
With the amount of
content that podcasting provides, regular Broadcast Radio, or “Terrestrial
Radio” — as they call it — simply can never compete. The AM and FM radio band
only has so many channels. Consequently, radio stations “Broadcast” their
content — meaning that they attempt to appeal to as broadof an
audience as possible. Because, afterall, this is what advertisers are looking
for. But podcasting, by contrast, is not necessarily hamstrung to advertising
revenue like its broadcasting cousin. With its specific and specialized
content, it is able to “narrowcast” to only those who choose to listen. So
while a particular podcast’s audience may be considerably smaller than the
audience of a broadcast, one could argue that the podcast’s audience is a much
more targeted and interested in the content being delivered. So, in a way,
Satellite Radio, with its ability to provide more channels than Broadcast
Radio, takes a step towards podcasting — but still does not come close.
Here is my podcast link:
https://soundcloud.com/g-l-ah-sezer-502498164/reading
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